TONY JONES
I am a creative executive with nearly 20 years experience helping brands harness their inherent powers in new, transformative ways. In my role as creative lead for global clients, I have shown measurable success in cultural engagement, product innovation, building digital ecosystems, nurturing talent — and telling any story that needs telling. You can learn more about me and see my work at TonyJonesCreative.com
AWARDS
3 Cannes Lions
3 One Show Pencils
9 Webbys
7 Tellys
5 Effies
5 Cristal
5 Echos
3 Cresta
2 NY Festivals
2 Epica
2 Clios
1 LIA
1 FWA S.O.T.D.
1 TribecaX Film Festival
+ More
US PATENTS
Smart Blue Box
The Voice Stamp
Connected Home Mailbox
EXPERIENCE
TONY JONES CREATIVE, LLC - Present
Consultant - Working with agencies such as 3BlackDot (gaming) and MediaCom (media) , startups such as Liquidity (fintech), SipJoy (alcohol), Energy Homes (ESG) and Remolino (real estate marketing), I provide services including building creative departments, creative direction, new business pitches, design direction, branding & naming, copy writing and product UX direction.
PRATT INSTITUTE FOR DESIGN
AND CREATIVE AI ACADEMY - Present
Instructor - Teaching courses to students and professionals about using AI tools throughout the creative process — from establishing a brand, defining a value proposition, finding the insight, generating campaign ideas through execution of headlines, visuals, video and audio.
McCANN WORLDGROUP - Feb ‘07- Nov ’21
SVP, Group Creative Director - I built my career (and book) here for fifteen years while leading large, interdisciplinary teams across a range of media with a focus on digital products and digital marketing. Within that time I have engaged clients in telecom, CPG, finance, alcohol, travel, government, gaming and more. I also helped lead the Lab13 global innovation design practice with a multidisciplinary team of designers, engineers, and data scientists, driving business transformation through innovative and platform-differentiating products and services. Some of these products were awarded Cannes Lions in Innovation, Data, and three US Patents.
ANOMALY - Sep ‘06 -Jan ’07
Creative, Freelance - Formative experience at an agency determined to operate differently. Clients include Coca-Cola, New York Times and Converse.
AGENCY.COM - May ‘05 - Aug ‘06
Creative, Freelance - With this gig, I saw that the “digital agency just makes banners” was a shifting paradigm. And so I shifted my focus to digital.
NBC UNIVERSAL - Jul ‘04-’Jan ‘05
Various - Foundational experience in many aspects of production for branded content as Production Assistant, 1st Assistant Director, Art Department and as Prop Master.
CLIENTS
Activision Blizzard • American Airlines • Betty Crocker • Capital One • Captain Morgan • Chex Mix • Choice Hotels • Cigna • Cinnamon Toast Crunch • Coca Cola • Crown Royal • Dell • Dasani • Exxon Mobil • FiOS • GMC • Great Wolf Lodge • Tommy Hilfiger • Hitachi • Indeed • Lockheed Martin • L’Oreal • MasterCard • Nature Valley • Nestle • New York Lottery • The New York Times • Nike • Nikon • Smirnoff • Sony Playstation • Sunovian • The Home Depot • Tory Burch • Trix Cereal • Verizon • U.S. Army • U.S. Postal Service • Weight Watchers
EDUCATION
STRATEGY FINISHING SCHOOL
Multiple Workshops with Julian Cole
MARK STRONG COACHING
Leadership and Presentation courses
SCHOOL OF VISUAL ARTS
Design and Portfolio courses
MIAMI UNIVERSITY (OH)
Dean’s List, B.A. in Creative Writing, Poetry
UNIVERSITY SCHOOL
Cleveland Independent School