GENERATION IMAGE
HELPING VOICES
STAND OUT
We create and share millions of images per second. But not all of them are worth sharing. For this generation, it has never been harder to be heard. And if you are someone with something to say, perhaps about being an advocate for clothing the homeless, or celebrating the confidence of being gay dads or the virtues of veganism, how do you break through the imagery of the rest of us? With a great camera.
THE EXPERIENCE
The galleries and profile films lived on a fully responsive campaign site that tracked the camera’s journey across the country. Images from the participants were also shared through Nikon’s social channels. Word of the campaign took hold and #iamgenerationimage was flooded with amateur photographers posting images of the things they do to make a positive difference in the world.
#IAMNEXT
CONTEST
Finding new voices to represent this generation was not hard, they came to us in droves. The hard part was picking which one. Ultimately Daniel’s photo of his brother’s struggles with concussions was the best extension of the campaign—and a truly stunning photo.
RECOGNITION & AWARDS
W3 Awards: Gold for Electronics, Silver for visual appeal — Awwwards.com Special Mention – The FWA: SOTD finalist
