US POSTAL

SERVICE

Operation Santa - Brand & Digital Platform

GMC /

CALL OF DUTY

Team Achiev - YouTube Influencer Campaign

US POSTAL

SERVICE

Delivering Hope - PR Campaign

GREAT WOLF

LODGE

Go For The Moment - Brand Campaign

US POSTAL

SERVICE

Voice Stamp - Product Innovation

NIKON

Generation Image - Brand Campaign

CAPITAL

ONE

Nice Save - B2B Campaign

GENERAL

MILLS

Crazy Squares - Mobile Game

AWARDS

3 Cannes Lions  

3 One Show Pencils

3 U.S. Patents

9 Webbys 

7 Tellys

5 Effies

5 Cristal 

5 Echos

3 Cresta 

2 NY Festivals 

2 Epica 

2 Clios 

1 LIA 

1 FWA S.O.T.D.

1 TribecaX Film Festival

+ More

See All Awards >

EXPERIENCE

TONY JONES CREATIVE, LLC - Present

Creative Director - Working with agencies such as 3BlackDot (gaming) and MediaCom (media) , startups such as Liquidity (fintech), SipJoy (alcohol) Energy Homes (ESG) and Remolino (real estate marketing), I provide services including building creative departments, creative direction, new business pitches, design direction, branding & naming, copy writing and product UX direction.

PRATT INSTITUTE
AND CREATIVE AI ACADEMY - Present

Faculty/Instructor - Teaching courses to students and professionals about using Generative AI tools throughout the creative process — from establishing a brand, defining a value proposition, finding the insight, generating campaign ideas through execution of headlines, visuals, video and audio.

McCANN WORLDGROUP - Feb ‘07- Nov ’21

SVP, Group Creative Director - Lead large, interdisciplinary teams across a range of media for national and global brands. Within that time I have engaged clients in telecom, CPG, finance, alcohol, travel, government, gaming and more. My award winning work contributed to the three-peat Cannes Lions and Effies Networks of the Year for Worldgroup. For MRM, I have helped lead winning pitches for clients such as Hitachi, Choice Hotels, NY Lottery, Capital One, Sony Playstation and lead the win for USPS (and cultivated the subsequent $20M in organic growth as Executive Creative lead).

ANOMALY - Sep ‘06 -Jan ’07

Creative, Freelance - Formative experience at an agency determined to operate differently. Clients include Coca-Cola, New York Times and Converse.

AGENCY.COM - May - Aug ‘06

Creative, Freelance - With this gig, I saw that the “digital agency just makes banners” was a shifting paradigm. And so I shifted my focus to digital.

ANDY AWARDS - Feb ‘04- Feb ‘07

Producer - Repeated exposure to global, award winning work and behind the scenes access to the judging process. This is when I saw the “Tap Project” case for the first time, determining that this career could also make a positive difference in the world.

NBC UNIVERSAL - Jul ‘03-’Jan ‘04

Various - Foundational experience in many aspects of production for branded content as Production Assistant, 1st Assistant Director, Art Department and as Prop Master.

CLIENTS

Activision Blizzard • American Airlines • Betty Crocker • Capital One • Captain Morgan • Chex Mix • Choice Hotels • Cigna • Cinnamon Toast Crunch • Coca Cola • Crown Royal • Dell • Dasani • Exxon Mobil • FiOS • GMC • Great Wolf Lodge • Tommy Hilfiger • Hitachi • Indeed • Lockheed Martin • L’Oreal • MasterCard • Nature Valley • Nestle • New York Lottery • The New York Times • Nike • Nikon • Smirnoff • Sony Playstation • Sunovian • The Home Depot • Tory Burch • Trix Cereal • Verizon • U.S. Army • U.S. Postal Service • Weight Watchers

EDUCATION

STRATEGY FINISHING SCHOOL

Multiple Workshops with Julian Cole

MARK STRONG COACHING

Leadership and Presentation courses

SCHOOL OF VISUAL ARTS

Design and Portfolio courses

MIAMI UNIVERSITY (OH)

Dean’s List, B.A. in Creative Writing, Poetry

UNIVERSITY SCHOOL

Cleveland Independent School

CULINARY SCHOOL

Enrolling in 2030

ABOUT ME

I am a creative executive with extensive experience helping brands harness their inherent powers in new, transformative ways. In my role as creative lead for global clients, I have shown measurable success in awareness campaigns, lead generation, cultural engagement, product innovation, building digital ecosystems — and telling any story that needs telling.

I have the proven ability to win business, grow business, create breakthrough campaigns, win awards and build (and nurture) strong, effective multi-disciplinary teams for my organizations and clients.

I continually strive to be a great colleague, boss or client. So, I practice empathy always and humor whenever possible; here are some reviews on the topic. My extracurricular passions include spending focused time with my family, hiking with my dog, skiing, meditation and cooking.