IRRESISTIBLE MAIL

ALL THE POSSIBILITIES, IN ONE BOOK

Lead Gen Campaign with Digital, AR, VR, Direct Mail Craft, Exhibitions, Sales Materials

IT’S MAIL’S MOMENT,

GET ON BOARD.

American marketers are investing more online and less and less in direct mail. But mail is the largest revenue driver for USPS. So we set out to reignite interest in the medium and demonstrate how powerful it can be. In one of the most expensive mailers I’ve ever seen (or made), we delivered everything mail can be in one package.

A COMPLETE STORY,

EIGHT TIMES OVER

We crafted eight fictional brands in our target industries. Each has their own story, aesthetic, strategy and goals. We designed bespoke mail pieces featuring fresh applications of illustration, photography, folds, die-cuts, varnishes, foils and all the latest printing techniques.

But digital connections is where mail promises results. So each piece lead recipients online to a digital experience using NFC, mobile VR, AR and QR codes.

Marketers are encouraged to dive into each topic, to explore a gallery of best in class mail-to-digital campaigns and to even enter their own work for the prestigious Irresistible Mail award from the ultimate arbiter on the subject — USPS.

RECOGNITION & AWARDS

FOR THE CAMPAIGN

Webbys: 2 Winners in Business Products and Services and People’s Choice, Nominee Integrated Mobile Experience — Effies: Finalist in Lead Generation Campaigns — Echos: Silver in Lead Generation — Awwwards.com: Special Mention for Design