To engage C-level decision makers, we helped Hitachi develop a their “Social Innovation Business” campaign which celebrated their positive impacts on the world. To do so, we needed to demonstrate, quickly and simply, the complex things they do—from medical equipment to power plants to data management.

MAKING IT

APPROACHABLE

Data centers are ugly, power converters, carbon capture power plants, all ugly. The open MRI they created was nice looking, but we couldn’t build a warm, inviting story around any of this without some interpretation.

MAKING IT

FUN TO READ

We worked tirelessly to explain, simplify and illustrate very complex topics in a matter of a few scrolls. Our audience needed a quick impression, at the same time conveying concrete details. Ultimately each topic ended with a CTA that generated hundreds of leads for our client.

BITE-SIZED, TOO

We took our message in the form of banners to LinkedIn and other corners where our respective C-suite lingered.

RECOGNITION & AWARDS

Webby’s: Honoree, Corporate Social Responsibility — The FWA: SOTD Finalist — Awwwards: Honorable Mention

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