We create and share millions of images per second. But not all of them are worth sharing. For this generation, it has never been harder to be heard. And if you are someone with something to say, perhaps about being an advocate for clothing the homeless, or celebrating the confidence of being gay dads or the virtues of veganism, how do you break through the imagery of the rest of us? With a great camera.

That was the experiment at the heart of the “I am Generation Image” campaign: sending one Nikon camera across the country to help seven people tell their important stories.

THE EXPERIENCE

The galleries and profile films lived on a fully responsive campaign site that tracked the camera’s journey across the country. Images from the participants were also shared through Nikon’s social channels. Word of the campaign took hold and #iamgenerationimage was flooded with amateur photographers posting images of the things they do to make a positive difference in the world.

WE GAVE SEVEN PEOPLE

WITH SOMETHING TO SAY

A BETTER CAMERA

TO SAY IT WITH.

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NIKON

Tested to the Limits