TESTED TO THE LIMITS

HIGH QUALITY

LUNACY

Nikon finally brought the finest imagery where it had never been before: strapped to the most adventurous among us. But this audience already trusted the fish-eyed, field-tested Go-Pros. So we created an experience that put this new Nikon to the test. But unlike Go-Pro, this campaign would celebrate the imagery as much as the insanity.

EVERY MOMENT

EVERY ANGLE

Working with sports photographer Jon Humphries, we attached multiple Nikons to the athletes. We then captured each run in hi-res, time-lapse stills from afar. Stitching these together, we created one, fluid digital experience across six sports. Visitors scrolled, paused and clicked into each first-person POV image.

NEXT

NIKON

Generation Image