LOTTERY
LURES
AUGMENTED REALITY MONSTERS THAT WILL GIVE YOU MONEY
Brand Activation, Product Campaign with PR, Digital, Augmented Reality, Geo Fencing
ACTIVATING OUR
FOOTPRINT
NY Lottery scratch-offs are at hundreds of magazine stands around NYC. So are Pokestops. We realized we could get people to walk towards our locations by simply making a Pokemon Go account and dropping Lure Modules near Lottery retailers. People inevitably showed up. There, they found a new kind of Lottery scratch off game, Gold Castle Augmented Reality Scratch off.
OTHER LOTTERY CAMPAIGNS
YOU’D MAKE
A WAY BETTER
RICH PERSON
We found that real examples of real wastes of money made for great parody, even though they weren’t. Each touchpoint was another reminder that if you won the NY Lotto, you wouldn’t waste it like some obnoxious rich people do.
To complement the brilliant TV spots (shown above) from Mat Bisher’s team at McCann, MRM took to the web. The Obnoxious Burger campaign included banners, social and landing pages.
LIVE & UNTANGLED
Winning a lottery scratch off can make even the hardest holidays moments feel better, instantly.
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LODGE
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