GO FOR THE MOMENT

YOU MAKE MEMORIES, WE’LL DO EVERYTHING ELSE

Brand Campaign with TV, Video, Digital, Social, On Premise

FAMILIES ARE

CHASING ONE THING

It’s not the toys they won, nor the pizzas or treats they ate that we remember. We’re all chasing memories. Little flashes that come back to us randomly later on. It’s the birth of a new nickname, or the time we all let loose enough to dance together. This campaign, and this resort, promises that when parents have time to relax, they can then fully engage in, and capture, the moments that will last long after they leave the park.

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Without ever mentioning a waterslide or an arcade, we positioned Great Wolf differently from the competition—we celebrated the stuff that happens in between. Our audience of parents connected with the message.

NIKON

Generation Image

US POSTAL

SERVICE

We Go The Distance

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