WE GO THE DISTANCE

A QUIET MELODY TO CUT THROUGH THE NOISE

Brand Campaign with National TV, Print, OOH, Digital, Social, PR Campaign

A 250 YEAR OLD

PROMISE

As the Holidays approached in 2020, people couldn't travel to be with their loved ones. Instead, they were locked in their houses, inundated with social and political noise — which had never been louder. But the USPS was out on the streets, quietly delivering gifts and greetings, humbly connecting separated families across America, as they had done since their founding.

"I'll be home for Christmas" performed by Leslie Odom Jr in a unique collaboration with USPS, encapsulates the moment.

RECOGNITION

Entertainment Weekly: #6 in the 20 Best Holiday Commercials of 2020 – People Magazine: “From Coca-Cola to the USPS. Here are the Best 2020 Holiday Commercials That Will Make You Cry.” – The New York Times: “Tear-jerker scenes and reminders of the coronavirus pandemic…. a super-slow rendition of ‘I’ll Be Home for Christmas’…heroically delivering letters and packages through rain, sleet and snow.” – Yahoo! Entertainment: The Top 10 o 2020’s Most Heartwarming and Tear-Jerking Ads.” – AdAge: Editor’s Pick “…A combination of song and visuals makes for a powerful tribute to the season’s unsung heroes.” – The Drum: “USPS Conquers the Distance in 2020 Holiday Campaign”