CRAZY
SQUARES
DELICIOUSLY MISCHIEVOUS AND PERFECT FOR A GAME
Mobile Game and Campaign with TV, Online Video, App Store Promotion and On Product
In a square-eat-square world, you’ve got to run to survive. So we sent our Hero Square running down a milk river, riding on a spoon. A barrage of obstacles and power-ups both hinder and help him escape from the giant, hungry Crazy Square close behind.
DEVISING THE
ENTIRE SYSTEM
The crazy squares could chomp, lick, belch, flip and more to gain points along the river and unlock additional levels. From points to physics to power ups, we created it all, from one TV campaign.
CRAZY FANS
Kids and influencers played and reviewed the games. It was a great honor, considering Twitch was not yet invented.
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