COD GOES
IRL

DROPPING INFLUENCERS IN THE DESERT. FROM A HELICOPTER.

Campaign for YouTube, Twitch, TikTok, Twitter, Instagram

 
 

THE FIRST-EVER

REAL-LIFE TRAINING

FOR IN-GAME ACTION

If you hire a streamer, you can always put them in a room and turn on the camera. Or you take them out of their element and give their fans something fresh.

To promote the arrival of the GMC Hummer EV into Call of Duty, we moved the world’s most popular CoD content creators out of their gaming chairs and into the seats of the Hummer EV.

 
 
 
 

TEAM AchiEV

With guidance from the greatest CoD player of all time, Scump, expert trainers A’Ja Wilson and Max Hollloway, and professional drivers, we challenged four gaming creators, Wildcat, BasicallyIDoWrk, Nadia and Huskerrs, to get into a real GMC Hummer EV and execute four missions similar to they would find in WarZone 2.0.

 
 
 

READY TO

DOMINATE

IN GAME

Once they have passed the training course, our creators faced four missions in the game, while live-streaming to millions of fans, to apply what they learned in real life. You can see these challenges at TeamAchiev.com

 
 
 
 

“NOW **THIS**

IS MARKETING”

Not sure whether I’m offended or proud of that one. As of March 1, this campaign is still fresh. But sentiment and engagement are on track to surpass expectations. Check back soon for more details.

 

NEXT

 
 

US POSTAL

SERVICE

We Go the Distance

 
 

GREAT WOLF

LODGE

Go for the Moment